Website Maintenance Support Plan - ticket

What is this?

Website maintenance is the act of regularly checking your website for issues and mistakes and keeping it updated and relevant. This should be done on a consistent basis in order to keep your website healthy, encourage continued traffic growth, and strengthen your SEO and Google rankings. Keeping a website well maintained and attractive is important to companies big and small in order to engage and retain customers. It’s easy for businesses, especially startups, to cut corners and let a few tasks slide. Website maintenance can easily become one of those things as it doesn’t always present immediate issues. However, just like your health can fall apart if you go too long without a regular check-up, so can the health of your website. Regular monitoring of your website is a must for keeping your business running smoothly.

What would we do?

Basic

1. Check that all of your pages are loading without errors
2. Run a backup and make sure a previous version of your site is stored
3. Make updates to website software and plugins
4. Check that all of your forms are running properly
5. Remove any spam comments from pages and posts
6. Remove any spam users
7. Check your pages to see if there are any broken links
8. Search for 404 errors and fix or redirect
9. Check the load speed of your website and ensure that nothing is bogging it down.
10. Review your security scans and make sure nothing is out of place
11. Test your website on all devices and browsers to see if it displays correctly
12. Restore a previous version of the website to check your backup health
13. Update any reference to the current year
14. Ensure that your website domain name is renewed *Applicable if Domain is Under US
15. Ensure that your websites SSL is renewed *Applicable if hosted Under Us
16. Consider whether a website design update is due
17. Valunerbilty Monitoring
18. Database Optimisation.
19. Cache Preloading
20. Regenerate Critical CSS

Plus

1. Everything in Basic
2. Check that all of your pages are loading without errors (Exclusive In Plus)
3. Analyze website statistics from the previous month (Exclusive In Plus)
4. Check your blog to see if there are any articles that could be updated (Exclusive In Plus)
5. Check graphics and image Compression (Exclusive In Plus)
6. Review SEO and meta titles and descriptions to ensure they are as effective as possible (Exclusive In Plus)
7. Test and tweak popups, forms, and calls to action (Exclusive In Plus)
8. Review your workload for efficiencies to see if anything can be automated (Exclusive In Plus)
9. Test your website on all devices and browsers to see if it displays correctly (Exclusive In Plus)
10. Review advertising and marketing campaigns to see if anything needs to be changed or updated (Exclusive In Plus)
11. Review all of your top-performing blog articles and see if they can be updated with new content (Exclusive In Plus)
12. Update pages with SEO, and traffic monitoring (Exclusive In Plus)
13. Make minor design changes (Exclusive In Plus)
14. Change Banners Designs (Exclusive In Plus)
15. Update Contents as needed (Exclusive In Plus)
16. Fix JS/PHP/CSS/HTML Codes as needed (Exclusive In Plus)

A Proper Website Maintenance Plan Is a Circle

As you can see from our checklist, website maintenance should be a consistent part of your business. It grows on itself, and if not correctly implemented, can cause some serious problems and setbacks to your potential growth and business health. Staying on top of website health takes awareness and organization. This is particularly the case for a large site with hundreds (or even thousands) of pages. With the introduction of new tools to make website building easier, website sizes are growing each year. While it’s easy to add pages to most websites, it’s not as easy to keep all of your pages in a good state. All that to say: keep on top of your website maintenance.

Why Is It Important to Do Website Maintenance?

Many new businesses already have a lot on their plates without worrying about constantly checking in on their website. It’s tempting to buy a domain name, throw up something temporary, and just worry about it later. There are many reasons why this is not a good idea. Maintaining a current, healthy, and active website is important for a number of reasons.

SEO

The whole point of starting a business is to have customers, clients, or an audience. To drive traffic to your website, you’ll need to keep it regularly updated. Google wants to rank websites that have the most relevant and up-to-date information on their search engine results page. They may even de-index your website entirely if it hasn’t been updated recently enough and if they suspect it has been infected by malware. You must keep your website regularly updated with current content, news, keywords, and articles in order to rank well in search results. Regularly website maintenance is invaluable for SEO strategy.

Security

This is the single most important reason to keep website maintenance on your radar, particularly if your website is storing any form of customer information. If you are using a website building platform like WordPress or Wix, you must ensure that you are installing regular software updates and security patches. It can be easy and attractive for hackers to find and target websites that have sat dormant for too long.

Customer Attraction / Engagement

If your website is gaining traction and traffic, it’s important to keep those potential customers. If they aren’t able to find what they are looking for, current information and relevant content, there is a good chance you’ll lose interest quickly. In order for your website to be the useful tool you want, you’ll need to ensure it is free from typos and grammar issues, has any and all information a customer could want and looks engaging and consistent.

Corporate Image

It’s becoming more and more simple to create a website that looks well-designed and professional. There is an expectation for a professional website from professional companies. If your website doesn’t deliver on the promise of professionalism, your customers will often go elsewhere.

Keeping up with current trends

The sleeker your website is, the more you’ll convince potential customers that you are their ultimate choice. If you’re staying on top of your website maintenance, you’ll also have the opportunity to be an early adopter of new website technology that will help the back-end run more smoothly. If you’re installing software updates regularly, you’ll be able to take advantage of new features that install along with the updates. You’ll also be able to tweak your design to stay on top of the latest website looks. It’s far more tempting to employ a company with a polished and modern website than one that looks like it hopped on a time travel device from 2003.

Your sanity

Your website is a very important element of your business. If it is up-to-date and running smoothly, it can be a valuable support and asset. If it is not in a good state, it can cost you dearly. Once you are behind on your maintenance needs, it can be quite the process to bring the website back up to speed. Sometimes, if your maintenance has been ignored for too long, it is easier just to scrap everything and rebuild from the scratch. Do yourself and your business a favour by staying on top of your website. This will repay you with the simple ease of mind.

Advantages of paying for website maintenance services

Now that we’ve established that website maintenance is a must for websites of any size, it’s time to discuss the advantages of employing someone else to do that maintenance. You can, of course, take on these tasks yourself, but it will save time and stress to pay an agency for several reasons.

• You’ll be hiring a team of experts who take care of these tasks every day. They know what to look for and what to expect.
• You can focus on other areas of your business that need your attention.
• Hiring an outside agency is cost-effective and can scale with your company. Your package will reflect the needs of your company.